Storepaperoomates - Web Design, ICT and Marketing Agencystorepaperoomates-favicon Web Design, ICT and Marketing Agency

Web Strategy​

Web strategy is an important, foundational step for any successful website project. It ensures that your site’s design, content, and technology is structured to enable better business outcomes by addressing a number of integral factors.

Our website strategy process is highly collaborative and unique to each of our clients, informed by UI/UX best practices, analytics data, and a deep understanding of your business and the needs and desires of your customers.
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Our Approach

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Define Goals​

At the beginning of each engagement, we want our clients to work with us to set three performance metrics that the project is aimed at improving. These metrics to provide the right type of honest guidance to our clients and create a shared goal to inform our conversations.
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Content Review & SEO Recommendations​

We provide keyword research and a content guide for key messaging, calls to action, combined with a strong SEO structure and site architecture. Many agencies don’t spend enough time on content strategy and search engine optimization.
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Site Architecture & Wireframes​

It’s important to visualize the structure of a website in the form of a detailed sitemap and a series of wireframes. Clearly articulating the structure of the web page templates and page hierarchy. A strong information architecture should align with your content strategy.
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Visual Direction​

Your brand, aesthetic, personality, and culture should be captured through a visual tool that we call a style board. Design preferences, style directions, and the overall vibe act as a guide to deliver web designs that are aligned with your company.
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Technical Analysis​

During the strategy phase, we perform due diligence around any 3rd party software or technical needs for the project. If there are integrations for a job board, marketing tools, e-commerce, etc we work upfront to define the requirements.
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Strategy Presentation​

At the end of the strategy phase, we share our work. Storepaperoomates facilitates a presentation, illustrating what we have found in our research, design, and technical assessments. The goal is to show the alignment between teams and have a clear path forward.
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Our Process

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Learn + Discover​

We’ll educate ourselves about your industry, organization, and business goals. We also facilitation strategic conversations with project teams.
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Research + Analysis​

Our team reviews your analytics, site structure, goals, and technology needs. The goal is to provide analysis that informs decisions.
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Architect + Visualize​

The right amount of process, creativity & tools to create a content strategy document, wireframes, and style board.
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Present + Refine​

At the end of our strategy phase, we present our findings and make any necessary adjustments. With a plan in place, we can move into the design phase.

FAQs

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