Storepaperoomates - Web Design, ICT and Marketing Agencystorepaperoomates-favicon Web Design, ICT and Marketing Agency

User Research​

$1 invested in UX can result in a return between $2 and $100.​

Who are your users? We design experiences that people love, but we can’t do that without first learning about their limitations, needs, interests, and behaviors.

It’s risky to invest time and money into a project based on assumptions alone. User research produces qualitative and quantitative information that guides project teams to build something that people will want.
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Our Approach

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Interviews & Surveys​

Conducting user interviews will allow us to acquire valuable insights into your users’ needs and make our design work much more impactful.
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UX Data Analysis​

Once we have gathered insights from your users or customers, we synthesize and analyze the data that will then inform our design decisions.
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User Personas​

User personas allow us to put a face to our user research. Reminding everyone involved, who the customer is, and why we are making something for them.
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Usability Testing​

As soon as possible, in a project, we show designs to real people to test comprehension and usability of a product or website.
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Heat Mapping​

Once a product is out in the wild, we utilize technology to track precisely what users are interacting with and where they are struggling.
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A/B Testing​

Even the best user research will not produce definitive answers for every design decision. We present different users with different options to see, which is more successful.
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Our Process

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Define Objectives + Plan​

Understanding who we are creating for is the center of any design work we do. With every project, we create a plan to learn as much as possible about your users.
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Learn + Empathize​​

We gather feedback from current and potential users. With this understanding, we can empathize with their needs and understand what drives their behavior.
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Analyze + Synthesize​

With real insights in our hands, we get to work looking for patterns and trends in the data that will allow us to design an impactful solution.
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Implement + Iterate

Once we have designed a solution to fix the user’s pain points, we test and measure it to improve upon what’s working and scrap what’s not.

FAQs

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