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Search Engine Optimization​

1.97 billion websites and counting

The first five organic search results account for the vast majority of clicks. Effective search engine optimization (SEO) should drive organic search results to your website and motivate visitors to act.
Help me rank higher
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Our Approach

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Keyphrase Research​

Keyword or keyphrase research is really a two-parter. On one side we research what you are currently ranking for and how you could improve your existing positions. Then on the other side we want to understand the keyphrases you are not ranking for and should be.
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Content Strategy​

We analyze your audience and identify their persona. Then look at your digital strategy to provide recommendations that align your website search performance with content that connects with your desired audience. Keyphrase research keeps us ranking for important keywords.
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Analytics Optimization​

It’s important to ensure that your Google Analytics, Google Tag Manager (GTM) and other analytics tools are installed correctly. It’s also important to make sure that you are tracking the correct metric and that events and funnels are correctly set up. We can help.
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Technical SEO​

There are specific technical techniques that search engines look for to help your website be indexed and found online. Implementing these techniques greatly improves your chances of better search rankings.
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Site Performance​

Speed matters, visitors don’t wait for a slow-loading website and search engines reward websites that perform well. We can let you know what improvements can make the greatest impact.
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Reporting & Growth​

It’s important to meet on a regular basis and review the results and tweak the execution. All of our digital marketing programs are a partnership with our clients. We shoot it to you straight and adjust our approach when needed.
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Our Process

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Research Data​

This phase focuses on information gathering. We perform keyword/keyphrase research, competitor research, site speeds and overall SEO health metrics. It’s important to collect any and all metrics that can aid our analysis.
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Prepare Plan​

After the data has been collected, we will need to make sense of it. We examine our findings, match it back to your digital strategy and look for insights that can make a difference. From there we put our heads together and create a plan.
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Implement Strategy​

Once a plan is approved, our team gets busy working. Technical changes are made to the site, new content gets created, existing content gets updated. Think of this phase as ongoing, it’s a long game. In the end, the most useful websites with the most helpful content wins.
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Track Results​

It’s important to review performance on a regular basis. See how the data changes and identify tweaks to be made. SEO is a long game and very important. A well-rounded strategy usually includes organic and paid campaigns for a mix of short term and long term results.

FAQs

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