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Positioning and Messaging​

About 70% of Marketers​ Plan to invest in content creation in the next year.

Positioning and messaging is all about determining what to say and how to say it. Can this lead to better content, thereby increasing audience engagement and online conversions? You bet your KPIs it can.
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Our Approach

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Content Audit​

Understanding and assessing how current content is working provides valuable insights and direction. That’s why we believe audits and the data they provide are essential for identifying opportunities.
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Site Analysis​

Similar to a content audit, an analysis of your current website – from layout, to architecture, to CTAs helps inform strategy to move forward and meet your goals.
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Positioning​

Positioning is a part of setting internal strategy before crafting external messaging. It’s a concise consolidation of key benefits + differentiators + your target audience. Getting it right can be challenging but well worth it.
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Messaging

Your messaging is what you say externally. It’s like breathing life into your positioning to connect with your target audience and encourage engagement and conversions.
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Content Creation​

We guide our clients through a content creation process, both rooted in and guided by the positioning, messaging, and strategy behind it.
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Digital Growth​

Because nothing is static in our digital world, our work with clients continues beyond building content and websites to ensure company growth.

Our Process

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Learn​

We start by understanding the basics like target audience, competitors, your business strengths and goals.
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Discover​

We believe in a collaborative approach and that means working together in partnership to achieve the best possible results.
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Create​

Content, design and functionality – these don’t work with the others. Our team of pros work together to achieve award-winning results.
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Grow​

Our Digital Growth services and ongoing dev, design and digital marketing support ensure optimization continues and evolves.

FAQs

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