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Program Roadmaps​

Most strategic plans fail​. Only 2% of leaders are confident that they will achieve 80-100% of their strategic objectives

Without a clear plan, it’s easy to get caught up in noisy low priority items. With planning and building accountability, you can stay focused on what’s important and create a measurable impact on your goals.
I want to stay on track
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Our Approach

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Discovery

Understanding your current state and your desired future-state is crucial to making an effective and relevant plan. Together we define measurable goals that will guide our roadmap.
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Customer Journey​

Documenting the primary target audiences and mapping out the customer journey will clarify the current experience and highlight available opportunities.
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Brainstorming​

Based on what we’ve learned as a group, our teams will work together to brainstorm a list of initiatives that will impact the goals we set together in Discovery.
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Estimation​

With a list of important initiatives, we estimate each item’s effort and expected impact in relation to the goals we set. We assign a high, medium, and low range for both impact and effort of each item.
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Prioritization​

We look for high impact/low effort items that provide quick wins. First, we look at the impact to focus on high, medium, then low impact items. For effort, we prioritize low, medium then high effort items.
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Plan + Grow

We build a timeline and schedule that aligns with our team’s availability. We regularly review our backlog to evaluate the impact of work done on our goals and adjust priorities as needed. 

Our Process

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Learn + Discover​

We’ll educate ourselves about your industry, organization, and business goals. We also facilitation strategic conversations with project teams.
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Research + Analysis​

Our team reviews your analytics, site structure, goals, and technology needs. The goal is to provide analysis that informs decisions.
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Architect + Visualize​

The right amount of process, creativity & tools to create a content strategy document, wireframes, and style board.
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Present + Refine​

At the end of our strategy phase, we present our findings and make any necessary adjustments. With a plan in place, we can move into the design phase.

FAQs

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