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KPIs and Goal Setting​

Apparently only 8% of people report they achieve their set goals.

Setting goals and KPIs (key performance indicators) can be daunting. Setting the correct goals and KPIs, along with a plan for tracking and meeting them, can be downright overwhelming. Our digital marketers and process-oriented solutions are here to help.
Ready, set, goals
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Our Approach

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SMART Goals​

We believe in SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-based. First published in 1981, it is still pertinent today.
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Collaboration​

We know digital marketing – you are the expert in your industry and organization. Thoughtful collaboration isn’t just one of our values – it produces better results.
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Setting up for Success​

Setting the right goals and KPIs is not easy, but it’s the first step towards the achievement of successful outcomes. Our proven process will get you there.
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Measure

Our CEO Jesse McCabe likes to say, “What gets measured gets done.” We couldn’t agree more! Locating accurate data and reporting on it is essential.
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Analyze

Once we collect data, it should tell a story that leads to action. Without understanding, comparing and acting on data, it becomes obsolete.
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Adjust

KPIs and goals are impermanent. Part of successful growth is changing and reiterating. It’s the scientific process of making decisions based on current information.

FAQs

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