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Discovery & Analysis​

Users will on average take 0.05 Seconds​ to form an opinion about your site or app.

Most marketers don’t think of discovery and analysis when they are planning a website redesign. But at Storepaperoomates, we put a lot of time and energy into this phase. During the discovery and analysis phase, we seek to understand and align with our clients on the current and desired future state of their website. Then work to define goals and KPIs, so we can work collaboratively towards a successful outcome.
Improve User engagement
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Our Approach

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Analytics Audit​

Google Analytics is an incredibly powerful tool. We use it to help determine the current state of a website based on metrics such as visitors, bounce rate, goal conversion rate, and top channels and landing pages driving traffic.
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Stakeholder Interviews​

Stakeholders can include heads of various divisions of your organization, board members, and more. Whenever there are others outside of the marketing team who are close to the brand, website, or customers, getting their thoughts, as well as including them in the process, is another way to ensure alignment before major decisions are made.
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Customer Interviews​

Like Stakeholders, customers offer insights that have the potential to reshape the way you might view your own brand and website. 

This information informs everything from site architecture to final design.
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Competitive Analysis​

When someone searches in Google for one of your products or services, what other brands do they see? What’s the messaging and tone? This type of information helps us set benchmarks and develop a strategy that makes sense for your brand.
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Keyword & SEO Research​

Search engine optimization is never done for a quick win, but it’s an essential part of a long-term strategy that can make a huge difference in your SERP rankings and visibility. Identifying priority keywords, landing page URLs and more create a backbone for your site’s Digital Value upon launch and down the road.
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Content Audit​

There’s often overlapping and duplicate content on one’s website (and even more found in sales and marketing materials and internal documents). Before typing a word (or removing a page), we start with a series of exercises to ensure a a successful content audit.
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Our Process

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Brand Discovery +
Digital Strategy​

We’ll educate ourselves on every little detail about your industry, organization, and business goals.
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Web Design + Development​

We collaborate closely with your team to design and develop an award-winning website.
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Quality Assurance + Usability Testing​

Our in-depth quality assurance and usability testing process will ensure a flawless website launch.
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Tech Support + Optimization

Your Digital Growth journey doesn’t end with deployment. There’s so much more to do!

FAQs

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