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Digital Content Strategy​

60% of Marketers​ use the same content multiple times, but only 29% say they have a strategy for doing so.

From your website’s homepage to your latest social media post – What you say matters. Digital content strategy is a vital part of choosing priority keywords, driving traffic to your site, crafting effective messaging, and meeting your digital goals.
Build Better Content
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Our Approach

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Content Guidance/Consulting​

When it comes to having a content strategy it can be difficult to know where to start. Our process of learning and discovery leads to better guidance, content creation, and results.

Our pros will walk you each step of the way – guided by our north star – improving your digital presence.
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Keyword Research​

Including the right keywords and phrases on your website is vital to success in SEO, PPC and effective UX.

Do you know which keywords have the highest search volume? How competitive they are? What is working for your competitors? Don’t craft a content strategy plan without this insight.
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SEO Content Strategy​

Where do your company’s listings rank in SERP (search engine results page)? How much organic traffic are your receiving each month?

We dive into your current rankings and then build a new way forward utilizing on-page, off-page and technical SEO improvements.
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Customer Engagement​

Once you have the right content in the proper channels to bring visitors to your site, you’ll need to provide unique, valuable content and improve user experience to engage.

Our content strategy doesn’t stop at the written word. We focus on the entire customer journey – one click at a time.
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Content Conversion​

You’ll need to attract the right target audience to your website, keep them engaged, and provide a convincing CTA before any conversion occurs. For some industries that’s a quick e-commerce transaction. For others, it’s a months-long sales process.

Whatever your conversion rate goals, starting with the right content is the key to getting there.
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Best Practices Training​

We work as partners with some of the smartest marketing teams out there! We are here to help, but we also pride ourselves on enabling our clients to learn, develop new skills and continually grow.

Our SEO worksheets and content development training is simply a part of our process – passing along our expertise to you.

Our Process

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Discovery​

Keyword research
Customer journey
Audience insights
Brand tone of voice
Content audit
Competitive research
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Strategy​

High-level buckets of content
Marrying content & design
Wireframe creation
Page-by-page focus
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Create​

Including priority keywords
SEO optimization
Unique, engaging content
Consistent brand voice
Compelling CTAs
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Grow​

SEO worksheets
Training sessions
Content best strategy
Digital Growth

FAQs

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