In keeping with WandaVision‘s darkest yet most intriguing tradition, in episode 6, we’re treated to another fictional advertisement. The product in this episode’s commercial Yo-Magic yogurt, which is shown off in a claymation-style clip reminiscent of those popularized in the late 1990s and early 2000s. The ad depicts a kid starving on an island in the middle of the ocean; suddenly, a surfing shark appears to offer him a cup of Yo-Magic. The boy takes the yogurt but struggles to open the container, eventually withering away — a shot accompanied by the ironic tagline “Yo-Magic! The snack for survivors!”
Unlike previous WandaVision commercials that called back directly to MCU events, characters, and groups, this one is a bit more subtle in its messaging. As a result, there’s more than one way you could interpret it in the wider context of Wanda’s life.
First and foremost, the name Yo-Magic itself likely points to her powers, specifically in their comic state, which are mostly magic-based abilities. After all, these powers are responsible for everything that’s happening on the program in the first place, so it’s not a stretch to connect them to Yo-Magic.
Additionally, the image of the boy struggling to live despite having everything he needs right in front of him could be representative of Wanda unlocking her hidden abilities. She’s using them to control Westview, reanimate her lost love, and cope with her pain, thereby demonstrating power levels she has never exhibited before. They’ve been inside of her all along, and one could argue that if Wanda hadn’t had figuratively opened them, she might not have felt like she could have survived. This is indicated further by the “snack for survivors” part of the tagline, which could refer to her constantly evading death despite everyone she cares about dying — like Vision, her parents, the original Pietro (Aaron Taylor-Johnson), even Tony Stark (Robert Downey Jr.).
Is there another meaning to Yo-Magic that we haven’t figured out yet? At this point, anything’s possible.