It isn’t only bad news for Amazon’s gaming portfolio. After all, the decision to acquire Twitch was arguably a savvy move, even for a cool billion dollars. The streaming platform outplayed its most significant threat in years, Microsoft’s Mixer, and remains the dominant platform for streaming, even attracting celebrities and politicians.
In addition, Amazon’s Luna cloud gaming service has received a lot of positive attention, despite remaining in an early access, invitation-only program that started in late 2020. The success of both of those entities is mainly separate from the efforts of Amazon Game Studios. Bloomberg explains that while Bezos had envisioned game development and Twitch operating closely together, Twitch CEO Emmet Shear has been hesitant to assign his employees to projects outside of his organization.
Amazon Luna falls under the purview of the David Limp and the devices division, the same team behind the massively successful Fire, Echo, and Kindle projects. The Bloomberg article notes that “Luna offers more than two-dozen games, none of which are made by Amazon Game Studios.” Maybe that’s the secret to success.